Crosetta Agency | Fractional Consulting & Leadership
Outcome-Driven Leadership Leverage

The Right Way to Scale in the Age of AI.

Founders don’t need more advice; they need execution clarity. We provide senior-level decision support to align your GTM, Tech Stack, and AI Strategy without the bloat of full-time executive hires.

Official Solutions Partner

Projects Featured On

Rolling Stone Medium G2 Trustpilot Product Hunt Digital Journal Times Business News

The Growth Trap

Early and growth-stage businesses ($10K–$5M ARR) often stall due to fragmented tech stacks, poor GTM decisions, and the misuse of AI. You cannot afford full-time C-Suite bloat, but you urgently need senior judgment.

Without Clarity

  • Wasted Burn: Hiring execution teams without strategic direction.
  • Tech Debt: Overengineering solutions or choosing “buzzword” AI tools.
  • Stalled Momentum: Indecision on GTM channels leads to slow growth.

With Leadership Leverage

This is not consulting. This is temporary executive leadership.

  • Senior Decision Support: Clear 30–90 day execution plans.
  • Practical AI: Automating ops and marketing with tools that actually work.
  • Short-Cycle Impact: Get the strategy right, then hand off.
Working on strategy

More than a consultant.
I’m your partner in the trenches.

Hello, I’m Devansh Suri. We operate at the intersection of technology, product, and marketing with over 11 years of experience driving product-led growth.

I’ve expanded SaaS platforms like Flavor CRM into new APAC markets, exceeding revenue targets by 150%, and scaled agencies like iGen Creative to deliver 300% acquisition growth for clients.

We speak both languages, Code and Growth.

From launching my own D2C brand (Crosetta) and apps to helping clients secure YCombinator funding, We step into your organization to align your product vision with market reality.

11+
Years Experience
$50M+
Revenue Impact

Certifications & Credentials

CPMAI™ (Cognitive Project Mgmt in AI) Google Advanced Data Analytics GenAI for Project Managers Google AI Essentials LinkedIn Marketing Strategy IBM AI Fundamentals

Three Pillars of Authority

We don’t just give advice. We provide the execution roadmap.

Fractional CTO

Infrastructure & AI

We ensure your technology serves business goals. We validate AI use-cases to avoid “shiny object syndrome” while building scalable, secure architecture.

  • Tech Stack & Build vs. Buy Analysis
  • MLOps & AI Tool Selection
  • Cloud Architecture & Infra Sanity Check
  • Vendor Management & API Integrations
  • Security (SOC2) & Compliance
  • Reducing Technical Debt

Product Lead

Roadmap & Execution

Building the right thing is just as important as building it right. We align stakeholder vision with user needs to create products that scale.

  • Product-Market Fit Validation
  • 30/60/90 Day Execution Planning
  • AI-First Workflow Implementation
  • RICE Prioritization & Experiment Design
  • Agile/Scrum Transformation

Fractional CMO

Growth & Automation

Growth in 2026 isn’t just ads; it’s automation. We design the funnel, set up the AI agents, and establish the attribution models for scalable revenue.

  • Go-To-Market (GTM) Design
  • Automated Funnel Architecture
  • AI Content Ops & Personalization
  • Marketing Automation (HubSpot/Klaviyo)
  • Predictive Analytics & CLV Optimization
  • Analytics & ROI Attribution

Tools of the Trade

Modern leadership requires mastery of the modern stack.

Analytics & Data

Google Analytics 4MixpanelAmplitudeTableau

Growth & Ads

Google AdsMeta AdsLinkedIn AdsHubSpot

AI & Dev

OpenAI (GPT)GeminiElevenLabsCursor

Product & Ops

Jira/ConfluenceFigmaNotionZapier

Experience First, Pay Later

We flip the risk. You are invoiced only after we speak, and only if you choose to proceed.

How It Works

We operate on a Pay Later model. We get on a call, we work on your problem, and after the session, you receive an invoice.

My Promise

If you feel you didn’t learn anything, you don’t have to clear the invoice.

Case 1: The Discovery Call

$5 Invoice

We meet for 15-20 minutes to diagnose your problem. Post-call invoice: $5.

Case 2: Immediate Deep Dive

$55 Total

$5 (Discovery) + $50 (1 Hour Consulting) = $55 Invoiced post-call.

Case 3: Repeat Sessions

Clean Slate

You must clear any previous invoices before booking the next session.

Track Record

SaaS / EdTechAPAC Expansion

Flavor CRM Scale-Up

Exceeded Year 1 revenue targets by 150% and reduced churn by 25% through rigorous behavioral mapping and 100+ A/B experiments.

🚀 150% Revenue Target
📉 25% Churn Reduction
Agency / FintechGrowth Strategy

Fundraising & Acquisition

Boosted leads by 300% and directly contributed to a successful $500k Y Combinator seed funding round.

💰 $500k YC Funding
📈 300% Acquisition Boost
EntertainmentEvent Marketing

10-City Tour Campaign

Spearheaded Anthony Lazaro’s 10-city tour marketing, achieving sold-out shows in 8 cities and 100M+ impressions.

🎤 8/10 Cities Sold Out
👁️ 100M+ Impressions

“Devansh is a super colleague to work with – He gives it his everything, every time. He often goes above and beyond what is needed to ensure everyone in the team is comfortable and working at maximum output.”

MT
Murtaza Topiwalla
Co-Founder, Sodainmind

“Devansh is a fantastic talent. We thoroughly enjoyed having his expertise on hand at iGen Creative and found his marketing outlook to be refreshing, focused and highly strategic.”

HK
Hannah K. Hawkshaw
Founder, iGen Creative

“Devansh is sharp and intelligent go getter. He managed marketing and talent administration for us. We highly recommend bringing Devansh on your team to help with all things related to grass roots.”

SR
Steven Reubenstone
Collaborizm, New York

Frequently Asked Questions

How does a fractional engagement work?

We agree on a retainer (usually monthly) for a set number of hours or specific deliverables. We integrate into your Slack/Teams and participate in key leadership meetings.

Do you do the work or just advise?

Both. We are “hands-on” executive leadership. We will write the strategy document, but We will also jump into the codebase or ad manager if needed to unblock the team.

Q1 Execution Slots Now Open

Let’s clarify your path to scale.

Consult Crosetta.

Fractional CTO/CMO/PM Consultant.

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